Friday, September 27, 2013

Designers Showcasing this Trend

There are a few designers that are showcasing the trend this fall, but not throughout their entire collection. For example, BCBG Maxazria did it, but only in one garment.

Rag and Bone and Michael Kors also used colorblocking in their collections, but not in black and white. The lack of black and white color blocking on the runway is reason for me to doubt my initial prediction that it will be so popular. I believe this is because black and white colorblocking is currently in mass acceptance, and therefore showing it on the runway wouldn't shock anyone. Essentially, that is what designers are trying to do-- to shock people, come out with something new, or do something that no one has ever seen before. Its difficult to put a new twist on a classic, so that is why I believe there isn't that much black and white colorblocking on the runway. Below are some pictures of the colorblocking seen throughout Michael Kor's and Rag and Bone's collection.








Friday, September 6, 2013

Vogue Comparison

When analyzing the various Vogue issues from August to December, I counted 2 advertisements featuring black and white colorblocking in the August issue, 13 in the September issue, 6 in the October issue, 3 in the November issue, and 5 in the December issue. Part of the reason the September issue has so many more is because it was a significantly larger issue than the rest, containing over 700 ads in total. I think that the change in the number of ads is in response to consumer purchase patterns. If things maybe aren't selling as much as designers would like, they put in more ads to try to change peoples minds. Or if people like something, maybe the designer will put in more ads of that because they want to show people what they like to see. Below are some ads found in issues from August to December.

 I think that the black and white colorblocking was used mostly in advertisements and not in editorials because advertisements appeal more to the mass consumers and editorials are something that is more whimsical and less realistic for average people to imitate.